1. •Antifragile - Tableb
   

2. •The Art Of Innovation - Kelley
   

3. •The Better Angels Of Our Nature - Pinker
   

4. •The Box - Levinson
   

5. •Console Wars - Harris
   

6. •Contagious - Berger
   

7. •Creativity - Csikszentmihalyi
   

8. •Creativity In Context - Amabile
   

9. •Crossing the Chasm - Moore
   

10. •Culture Code - Rapaille
    

11. •Decisive - Heath and Heath
    

12. •Designing Brand Identity - Wheeler
    

13. •Development As Freedom - Sen
    

14. •The Entrepreneurial Mindset - McGrath
    

15. •An Evolutionary Theory Of Economic Change - Nelson and Winter
    

16. •Free: The Future Of A Radical Price - Anderson
    

17. •Fooled By Randomness - Taleb
    

18. •The Game Changer - Charan and Lafley
    

19. •Game Theory: A Nontechnical Introduction - Davis
    

20. •Getting To Yes - Ury, Fisher, and Patton
    

21. •The Great Deformation - Stockman
    

22. •Hard Facts, Half Truths, and Total Nonsense - Sutton
    

23. •How Breakthroughs Happen - Haragon
    

24. •How Customers Think - Zaltman
    

25. •How Music Got Free - Witt
    

26. •The Long Tail - Anderson
    

27. •Marketing Outrageously - Spoelstra
    

28. •Mastery - Greene
    

29. •The Medici Effect - Johansson
    

30. •The Money Machine - Coggan
    

31. •Naked Economics - Wheelen
    

32. •New Rules For The New Economy - Kelly
    

33. •Nudge - Thaler
    

34. •The One to One Future - Peppers and Rogers
    

35. •The Paradox of Choice - Schwartz
    

36. •Peripheral Vision - Schoemaker
    

37. •Product Leadership - Cooper
    

38. •Profit Patterns - Moser, Mundt, Quella and Slywotzky
    

39. •The Pursuit of Wow - Peters
    

40. •The Sources Of Innovation - Hippel
    

41. •Strategy From The Outside In - Day
    

42. •Strategy Moves - Vasconcellos
    

43. •The Strategy Of Desire - Dichter
    

44. •The Ten Faces Of Innovation - Kelley
    

45. •Ten Rules For Strategic Innovators - Govindarajan
    

46. •Trade Up - Sharpnak
    

47. •Traffic - Vanderbilt
    

48. •The Upside Of Irrationality - Edge
    

49. •What Customers Want - Ulwick
    

50. •A Whole New Mind - Pink
    

51. •Winning At New Products - Cooper
    

52. •Wrong - Freedman

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